Privacy Policy
This Privacy Policy governs www.sullivandermatology.com (the “Site”) and all services offered by Tory Sullivan MD, P.A. (“we,” “us,” or “our”). It explains what information we collect, how we use it, how we protect it, the choices you have, and how to contact us. HIPAA-protected health information collected in connection with patient care is also governed by our Notice of Privacy Practices.
- Scope
This Policy applies to information collected through the Site, in-office forms, telehealth portals, social-media pages, email, SMS/text messaging programs, research enrollment portals, and any other channel that links to or references this Policy.
- Information We Collect
Category | Examples |
Identifiers | Name, postal address, email address, telephone number, date of birth, government-issued ID, signature |
Protected Health & Demographic Data | Medical history, treatment details, photographs, gender, sexual-health information, weight-management data |
Payment Data | Credit/debit card numbers, insurance details, transaction history |
Device & Usage Data | IP address, browser type, device IDs, referral URLs, pages visited, interaction timestamps, cookies, pixel tags, analytics scripts |
Marketing Preferences | Email opt-ins, SMS opt-ins, communication history |
Location Data | City- or region-level geolocation derived from IP address or mobile device |
Information is provided directly by you (e.g., web forms, registration, email replies, SMS keywords) or collected automatically (e.g., cookies, server logs, pixels, session-replay tools).
- How We Use Information
- Provide medical and aesthetic services; schedule appointments; manage accounts
- Verify identity, process payments, submit insurance claims
- Send transactional notifications (appointment reminders, lab results)
- Deliver marketing communications by email or SMS with your consent
- Personalize content, offers, and user experience
- Conduct clinical research and quality-improvement initiatives (de-identified where feasible)
- Analyze Site performance and improve products and services
- Detect, investigate, and prevent fraud, security incidents, and abuse
- Comply with legal, regulatory, and professional obligations
- Email & SMS/Text Messaging Privacy
Consent — You must affirmatively opt in to our email list or SMS program. By opting in, you authorize automated or manual messages to the address or number you provide.
Frequency & Content — Messages may include appointment reminders, health tips, promotional offers, research opportunities, and account alerts. Frequency varies.
Opt-Out — Click “unsubscribe” in any marketing email or reply STOP to any text message. Transactional (non-marketing) emails or texts related to your care may still be sent where permitted by law.
Message & Data Rates — Standard carrier charges may apply.
Security — Email and SMS are not end-to-end encrypted; avoid sending sensitive medical information via these channels.
- Cookies & Similar Technologies
We use first- and third-party cookies, pixels, tags, local storage, and analytics tools (e.g., Google Analytics, Meta Pixel) to recognize your device, measure traffic, tailor ads, remember preferences, and understand visitor interactions. You may disable cookies via your browser; doing so may limit functionality.
- Sharing & Disclosure
We do not sell your personal information. We share it only:
- With service providers performing services on our behalf (cloud hosting, email/SMS platforms, EHR vendors, payment processors, marketing agencies) under confidentiality obligations
- With referring physicians, pharmacies, or laboratories involved in your care
- With study sponsors, contract research organizations, and regulators (for research data)
- With analytics and advertising partners using de-identified or pseudonymized data where possible
- To comply with subpoenas, court orders, audits, or other legal requirements
- In connection with a merger, acquisition, or asset sale (subject to customary safeguards)
- With your explicit direction or consent
- Data Retention
We retain information as long as necessary to fulfill the purposes described above, meet legal and financial record-keeping requirements, resolve disputes, enforce agreements, and advance legitimate business interests.
- Security
We employ administrative, technical, and physical safeguards—including encryption in transit and at rest, access controls, intrusion detection, security audits, and employee training—to protect information. No method of transmission or storage is completely secure.
- Your Rights & Choices
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal information; to receive an electronic copy; to object to certain processing; and to withdraw consent at any time. Submit requests using the contact information below. We will verify your identity and respond within timelines required by applicable law.
- Children’s Privacy
The Site is not directed to children under 13. We do not knowingly collect personal information from children without verifiable parental consent. If you believe we have collected such information, contact us and we will delete it promptly.
- International Data Transfers
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the U.S., where data-protection laws may differ from those in your jurisdiction.
- Updates to This Policy
We may revise this Policy at any time. Changes take effect when posted on the Site with the “Effective Date” updated. For material changes, we will provide prominent notice (e.g., banner, pop-up, email, or SMS).
- Contact Us
Privacy Officer
Tory Sullivan MD, P.A.
16100 NE 16th Ave, Suite A
North Miami Beach, FL 33162, USA
Phone: 305-652-8600
Email: Help@sullivandermatology.com
For SMS program queries: text HELP to the number that messaged you or call the number above.
